Digital Printing Misconceptions

Digital Printing Misconceptions

Several pointed misconceptions concerning digital printing and offset printing are used to sway customers of printed materials in a unique direction for their printing needs. With out evidence, a customer will be misled concerning the realities surrounding probably the most cost effective and efficient methodology of producing and packaging high high quality printing products. As we all know fact or fiction can passed on by secondhand conversation or by baseless hear say by those who have an agenda.

When describing the misconceptions concerning digital printing and the way it compares to offset printing, there seems to follow the assertion that "All the time stick with the tried and true." With this type of angle, innovation, change and selection fly out the window. Let's check out some of these misconceptions or half truths.

1. The image high quality of digital isn't as high as that of offset printing.

In the fall of 2004 the Technology Watch Newsletter performed a test in a scientific laboratory in Rochester, N.Y. and concluded that digital printing had matched that of offset printing. Tested was the Xerox Docucolor ™ 8000 Digital Color Press with its 2400 dpi decision and considered to be similar to the offset printing press. The iGen3 and Docucolor digital printing presses have the ability to mach about 80% of the Pantone colour charts where because the Heidelburg reached about 67%. That demonstration was revealed five years ago.

2. Digital printing is too pricey.

While it is likely that the lengthy production runs of offset printing are more price efficient at present, as time passes, digital printing will shrinking that degree of cost to an awesome degree. Ease of design, print on demand and product storage continues to push digital printing in the direction of efficiency. Digital printing is by far the least costly supply of printing for brief runs, however those brief runs are greatly rising as the digital printing business grows in technology and popularity.

3. Offset printing is essentially the most widely used technique of printing today.

This message may be very subjective and requires some thought to determine its true meaning. We should always first consider that maybe a short press run has the same factor in total rely as that of the medium to large runs when measuring the general count. Additionally many offset printing firms as we speak employ both forms of printing and embrace digital printing as a source to provide product flexibility, efficiency in delivery and personalized data to the tip user. That being said, one must consider the truth that, small companies vastly out number medium to large sized businesses. To add to that, many purchasers are home based mostly businesses or just an individual needing some invitations printed, and deserve the identical attention as small businesses. Does not this rely in the "most widely used method" scale? Breaking all of it down, we can conclude that digital printing is probably the most widely used type of printing today. In the not too distant future, digital will unquestionably be considered the most widely used method of printing and have the numbers to back it up. Offset printing gets to ride shotgun.

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